Sims & Associates Insurance Services has joined BrokerLink

Alberta-based Sims & Associates Insurance Services (Sims Insurance) joined BrokerLink April 1, 2023, expanding BrokerLink’s presence in Central Alberta.

For over 25 years, Sims Insurance provided insurance coverage for peace of mind to Central Alberta communities, specializing in a variety of products for home, auto, condo, tenant, recreational vehicles and business.

Employees of Sims Insurance are dedicated members of the community, now serving customers as part of the BrokerLink team.

MCT insurance

What this means for you

Sims & Associates Insurance Services will be integrated into BrokerLink. This will impact the printed support material that we send you, our advertising and our website. Rest assured, you will still receive the same expert advice from advisors you trust.


The Sims & Associates Insurance Services advisors you’ve come to know and trust will continue to provide support. Feel free to pop by or give us a call, we're always eager and available to help.


Any existing insurance policies you have will continue as-is. If you have any questions or need to change the details of your policy, just let us know.


If you need to submit a claim, we’re here to support you. We offer claims advice to help you get through the process with ease to get you back on track in no time.


Want to make a direct payment to your insurance company? We have all the info you need to get started.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,700 employees, we’re proud to say that BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2023 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

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