Our Values
Everything we do is rooted in the values that guide us:
Our Commitment to Community
If we don’t know what's going on in our communities, we can’t do our best for them. That’s why our brokers are active on the ground, getting involved in local events they’re passionate about, from the Nova Scotia Marathon in Barrington, NS, to Ontario’s largest Butter Tart Festival in Midland, ON, to the Main Street Cruisers Car Show in Edmonton, AB.
United Way
1.3M
We're proud to have raised over $1.3 million for the United Way since 2010. That money goes directly to the communities in which we live and work.
We also offer every employee one paid volunteer day a year, which they can use toward supporting a charity that's important to them.
Our People
Joe D'Annunzio
President
I have the honour of leading a dedicated team of wonderful people across the country. We are passionate about taking care of our customers and ensuring we are there when they need us most.
Tracy Krunic
COO & Vice President, Human Resources
My teams help support our branches to ensure the best possible customer experience. I also oversee HR, which means I make sure we are recruiting and retaining the best people.
Cathy Wilson
Vice President, Finance
I use numbers to tell the BrokerLink story.
Cynthia Baxter
Vice President, Technology and Solution Delivery
I work with people across the organization to plan, design, train and implement new technology solutions and support our existing ones.
Alena Kharkavets
Vice President of Digital Strategy and Customer Experience
I'm all about modernizing and growing, but making sure the customer stays first!
Lindsay Loughridge
Vice President, West Distribution
I'm always working on strengthening connections with our Western employees and clients.
Paul Meyer
Vice President, Acquisitions
I'm in this business because of the people! I create and maintain relationships to keep this company growing.
Eddie Staines
Vice President, National Commercial Lines
Every business is unique - my job is to support our team of over 300 commercial brokers so they can meet the unique needs of every customer and protect their business.
