Our Values

Everything we do is rooted in the values that guide us:

We behave with integrity

We respect each other

We are customer driven

We strive for excellence

We act with generosity

Our Commitment to Community

If we don’t know what's going on in our communities, we can’t do our best for them. That’s why our brokers are active on the ground, getting involved in local events they’re passionate about, from the Nova Scotia Marathon in Barrington, NS, to Ontario’s largest Butter Tart Festival in Midland, ON, to the Main Street Cruisers Car Show in Edmonton, AB.

We're proud to have raised over $1.3 million for the United Way since 2010. That money goes directly to the communities in which we live and work.

We also offer every employee one paid volunteer day a year, which they can use toward supporting a charity that's important to them.

Our People

Joe D'Annunzio


I have the honour of leading a dedicated team of wonderful people across the country. We are passionate about taking care of our customers and ensuring we are there when they need us most.

Tracy Krunic

COO & Vice President, Human Resources

My teams help support our branches to ensure the best possible customer experience. I also oversee HR, which means I make sure we are recruiting and retaining the best people.

Alena Kharkavets

Vice President, Digital Strategy & Customer Experience

I'm all about modernizing and growing, but making sure the customer stays first!

Lindsay Loughridge

Vice President, Ontario

I'm always working on strengthening connections with our Ontario and Atlantic employees and clients.

Sheona McAlpine

Vice President, Technology & Solution Delivery

I lead the team committed to the delivery of the technology solutions and systems that our brokers rely on, to provide exceptional service to our customers.

Gina McFetridge

Vice President, Atlantic

I’m focused on empowering the Atlantic team to offer expert advice and solutions to our customers in the communities we serve across the region.

Paul Meyer

Vice President, Acquisitions

I'm in this business because of the people! I create and maintain relationships to keep this company growing.

Albert Pol

Vice President, Alberta

I’m proud to work with folks across the great province of Alberta. We work hard to provide great customer service.

Alan Rabin

Vice President, Finance

I work with all of BrokerLink’s departments to ensure we meet our corporate and financial goals and continue to grow profitably.

Michael Stack

Vice President, Operations

I oversee the teams responsible for developing and maintaining processes and programs designed to help employees deliver tailored solutions efficiently to customers.

Eddie Staines

Vice President, National Commercial Lines

Every business is unique - my job is to support our team of over 300 commercial brokers so they can meet the unique needs of every customer and protect their business.

Current Opportunities

Careers View Open Positions