BrokerLink's largest Ontario acquisition includes two new provinces

TORONTO, June 5, 2024 – BrokerLink is excited to announce its largest Ontario acquisition to date and it’s first foray into two new provinces, as it welcomes The Standard Insurance Brokers Ltd. (The Standard), effective June 1, 2024. This partnership expands BrokerLink’s services throughout Northern Ontario and introduces the brokerage to thousands of new customers in Manitoba and Saskatchewan.

Established in 1897, The Standard has offered customers in Northwestern Ontario, Manitoba and Saskatchewan peace of mind by providing tailored insurance solutions for their home, auto, business, farm, recreational vehicles, life and group benefits and more. The brokerage is also well known for its expertise in specialty insurance programs, including tourist resorts, RV campgrounds, aerial crop spraying and professional liability for architects and engineers. The Standard has grown significantly in three provinces over the past century, and has offices located in Kenora, Dryden, Red Lake, Sioux Lookout, Thunder Bay, Fort Frances, Winnipeg, Flin Flon and Creighton.

“We are champions for our customers and passionate about supporting the communities where we live and work,” says Gord McCool, President of The Standard. “Focusing on our people, customers and community is paramount to us, and we found that BrokerLink shares these values. This partnership marks a new chapter of growth and opportunity, and we’re excited to see what the future holds.”

“This is a meaningful partnership for us on many levels, and we’re so pleased to welcome the tremendous talent of the knowledgeable insurance professionals joining our team,” says Joe D’Annunzio, President of BrokerLink. “We’re also very excited about introducing BrokerLink to customers in new Northern Ontario communities, and making our debut in Manitoba and Saskatchewan, and we are committed to delivering the exceptional customer service that all our customers expect.”

Supporting Canadian communities

BrokerLink has invested and expanded into more than 10 communities in Alberta and Ontario this year, adding over 400 insurance professionals to the team in the process, with acquisitions including: Hanbidge and Bowman Insurance, Powell Insurance Brokers, Bastow Insurance, Law Insurance Brokers MKMK Group and the personal and small to medium enterprise commercial insurance book of business from Halpenny Insurance Brokers.

With a commitment to being a strong investor and contributor to Canadian communities, BrokerLink is always open to speaking with broker principals who are considering future options for their brokerage. BrokerLink aligns with companies that share similar values, including its dedication to customer service, community and innovation.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,700 employees, we’re proud to say that BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2023 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

For media inquiries please contact:

Susan Halasz
Manager, Marketing & Communications
[email protected]

For broker inquiries please contact:

Michael Stack
Vice President, Acquisitions
[email protected]