BrokerLink Acquires Atlantic Canada-based Bluenose Insurance

TORONTO, February 28, 2022 – BrokerLink continues its acquisition streak with the addition of Bluenose Insurance Brokers (Bluenose Insurance) in Atlantic Canada, effective February 1, 2022. This makes a total of three new acquisitions for BrokerLink this month – one in each region in which it operates – allowing the company to extend its services to more customers in additional communities.

BrokerLink welcomes its new team members from Bluenose Insurance

Based in Nova Scotia, Bluenose Insurance has provided tailored insurance solutions to the communities of Sydney, St. Peter’s and Arichat for over 30 years. Bluenose Insurance prides itself on local expertise when it comes to providing auto, home, business and life insurance coverage to its customers. Bluenose Insurance team members will continue serving customers as part of the BrokerLink team.

“BrokerLink has a great reputation in the communities Bluenose Insurance serves, and our values are aligned, which is important when two companies join together,” says former owner, Jody Dakai. “I truly believe that our customers will continue to be treated with exceptional service, and our employees will have the opportunity to excel in their careers with the resources that BrokerLink has to offer.”

Gina McFetridge, BrokerLink’s Vice President, Atlantic and Digital Distribution says, “We’re excited to welcome Jody and her team of insurance professionals, as this acquisition allows us to foster new relationships and serve more customers in communities across Cape Breton Island.”

Looking forward to future growth in Atlantic Canada

In 2021, BrokerLink doubled its size in Atlantic Canada, to become one of the largest insurance brokerages on the Canadian East Coast, with over 65 locations and more than 400 employees.

BrokerLink has invested in Atlantic Canada communities for many years by acquiring several respected insurance brokerages, including Archway, South Coast Insurance and MCT, while continuing to deliver customized insurance solutions that personal and business customers have come to expect. The company has built a strong foundation in the province, and looks forward to continuing to contribute to the ongoing growth and success of Atlantic Canada communities.

“We’re committed to being a strong investor in Atlantic Canada and are dedicated to providing exceptional customer service in the communities we operate in.” says Joe D’Annunzio, President of BrokerLink. “In 2022, we plan to continue our robust acquisition strategy and look forward to serving more customers in the future.”

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,000 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2021 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

For media inquiries please contact:

Susan Halasz
Manager, Marketing & Communications
[email protected]

For broker inquiries please contact:

Michael Stack
Vice President, Acquisitions
[email protected]