BrokerLink closes out the year at 20 acquisitions

TORONTO, DECEMBER 20, 2023 – BrokerLink continues to grow with two new acquisitions: Alberta-based Broker Age Corporation, including Broker Age General Insurance Inc. (“Broker Age General Insurance”) and Whitecourt Insurance Ltd. (“Whitecourt Insurance”) and Ontario-based W.N. Atkinson Insurance Limited (“W.N. Atkinson Insurance”). Both companies joined BrokerLink in December 2023, bringing its total number of acquisitions to 20 this year.

Serving new Alberta customers

Broker Age General Insurance and Whitecourt Insurance have proudly served Albertans with professional advice, exceptional service and insurance products for over a decade. Both brokerages, located in Grande Prairie and Whitecourt, offer home, auto and all types of business insurance solutions that are tailored to the unique needs of the customers and communities they serve. With a philosophy that aims to simplify complicated insurance processes by building awareness and focusing on education, Broker Age Corporation has built a solid operational foundation, successfully serving customers and employees over the years.

We believe that people are at the heart of what we do and we’re here to help our customers as best we can,” says Sheldon Ward and Trevor Sodergren, Partners and Officers of Broker Age Corporation. “BrokerLink’s purpose is aligned with ours and we trust that our customers will continue receiving exceptional service, while our employees will also benefit through opportunities to grow their careers within BrokerLink.

Increasing our presence in Mississauga

Since 1929, family owned and operated W.N. Atkinson Insurance has offered customers in the Mississauga area friendly service and local, knowledgeable advice. The brokerage prides itself on offering customized insurance solutions to help manage the personal or commercial risks of customers.

Getting to 20 in 2023

Throughout the year, BrokerLink has expanded its services in communities across Canada, with the addition of 18 other brokerages in each of its key regions:

  • Alberta: Alpine Insurance, Access Insurance, Vegreville Insurance, Sims Insurance and Myrnam Insurance
  • Ontario: Heinsoo Insurance, Dowhaniuk Insurance, All-Risks Burlington, Rick Beer Insurance, AAimsafe Insurance, Eagen Insurance, Donnell Insurance, WoodMar Insurance, Icon Insurance, Faulkner Insurance and G. Kranz Insurance
  • Atlantic: Kent & White Insurance and Strum Insurance

BrokerLink continues to demonstrate that it is a strong investor in the communities in which it operates, by expanding its services and providing stable employment opportunities. The company remains a top succession option for principals who are thinking about the future of their operation and their employees and the door is always open for a conversation.

This has been another strong year for BrokerLink on the acquisition front and I want to thank the principals that trust in us to look after their employees and customers going forward,” says Joe D’Annunzio, President of BrokerLink. “I also want to extend a big thank you to the entire BrokerLink acquisition team who were kept very busy and worked hard all year to integrate the newest brokers - we are now looking forward to a successful 2024.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,400 employees, we’re proud to say that BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2022 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

For media inquiries please contact:

Susan Halasz
Manager, Marketing & Communications
[email protected]

For broker inquiries please contact:

Michael Stack
Vice President, Acquisitions
[email protected]