BrokerLink expands in Nova Scotia with the acquisition of Strum insurance

TORONTO, September 12, 2023 – BrokerLink continues to grow in Atlantic Canada, with the acquisition of Nova Scotia-based Roger E. Strum Limited (Strum Insurance), effective September 1, 2023, bringing its total number of acquisitions to 13 this year, so far.

Strum Insurance has proudly served Nova Scotians for over 80 years, offering professional guidance for home, auto, motorcycle, recreational vehicle, boat and business insurance. As a fourth-generation, family-owned business, the Strum Insurance team has taken pride in providing trust-worthy local expertise to customers.

“Our customers have always been our top priority, and we owe our success to them,” says Jonathan Strum, President of Strum Insurance. “BrokerLink shares our customer-driven approach and belief that people are at the heart of our business. I feel confident saying our employees and customers are in good hands with BrokerLink.”

Gina McFetridge, BrokerLink’s Vice President, Atlantic says, “We’re excited to welcome Jonathan and his team of talented insurance professionals to BrokerLink! This acquisition allows us to build new relationships in Windsor, Lunenburg and New Waterford and serve more customers in Bridgewater, where we have an established BrokerLink branch.”

BrokerLink’s commitment to serving Nova Scotia communities

For many years, BrokerLink has invested in local Atlantic Canada communities and has acquired several respected insurance brokerages, including: McTague Insurance, Bluenose Insurance, Current Maritime, Archway Insurance, South Coast Insurance and MCT, while continuing to deliver tailored insurance solutions with the advantage of having access to technology and resources necessary to elevate the customer experience.

We continue to be a strong investor in the areas we operate and are always ready to chat with broker principals who are thinking about the future of their brokerage.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,400 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2022 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

For media inquiries please contact:

Susan Halasz
Manager, Marketing & Communications
[email protected]

For broker inquiries please contact:

Michael Stack
Vice President, Acquisitions
[email protected]