BrokerLink Acquires Three More Ontario Locations

TORONTO, APRIL 12, 2022 – BrokerLink continues its expansion in Ontario with the acquisition of Greg Kelly Insurance Brokerage Ltd. (“Greg Kelly Insurance”) and Rice Inc., effective April 1, 2022.

Expanding service to Barry's Bay and Eganville

Greg Kelly Insurance has delivered peace of mind and protection to customers in the Eastern Ontario communities it serves since 2007. Located in Barry's Bay and Eganville, the brokerage specializes in providing essential insurance products, including home, auto, business, marine and travel insurance, all of which are delivered with the expertise of its local employees.

“Our priority has always been to provide our communities with advice they can trust.” Says Greg Kelly, President of Greg Kelly Insurance. “By joining BrokerLink, I know our customers will continue receiving the same local service they have come to expect, with new product options available to them through the additional purchasing power of a larger organization.”

The professional insurance advisors at Greg Kelly Insurance will continue providing their local expertise as part of the BrokerLink team.

Growing BrokerLink’s Kitchener team

Since 1965, Rice Inc. has provided insurance solutions to its customers in Kitchener and the surrounding areas. Rice Inc. focused on identifying the specific needs of its customers and providing the coverage necessary for their home, auto and businesses, with unique specializations in cottage and sports insurance.

“We take pride in the excellent service we’ve been able to deliver to customers over the last 57 years.” Says Christopher Rice, President of Rice Inc. “BrokerLink is a natural fit for us, with a great local reputation for customer service, and I trust that our employees will continue to grow with the company.”

Rice Inc. team members will join BrokerLink and continue to serve their community.

Increasing investment in Ontario

BrokerLink has demonstrated its commitment to being a strong investor in Ontario communities. In the last year, the company has acquired several Ontario-based brokerages, including Cambrian Insurance, Lackner McLennan Insurance, McVey Bros. Insurance, Stevenson Insurance, Blair Insurance, and most recently, A & A Insurance. The company looks forward to continuing to grow and expand in the regions it serves.

“We believe insurance is about people, and we’re always looking for new opportunities to offer our expertise and advice to customers,” says Joe D’Annunzio, President of BrokerLink. “We admire the strong community ties that Greg Kelly Insurance and Rice Inc. have created and we plan on continuing to develop relationships in Barry's Bay, Eganville, Kitchener and the outlying communities they serve.”

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 200 branches and 3,000 employees, we’re proud to say that BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2021 Best Employer in Canada. For more information, visit or follow us on Facebook, Instagram and LinkedIn.

For media inquiries please contact:

Susan Halasz
Manager, Marketing & Communications
[email protected]

For broker inquiries please contact:

Michael Stack
Vice President, Acquisitions
[email protected]