Geoff has been with Brokerlink since 2016, and with Pottruff & Smith (prior to being acquired by Brokerlink) for nine years. He has also worked with three large global brokers during the course of his career, enabling him to navigate the insurance needs of small, medium and large enterprises, as well as to provide risk management advice.
Geoff also has expertise in management of trade association sponsored insurance programs, ranging from primary and complementary healthcare to sports and recreation. He also managed the insurance programs for three large faith-based organizations and their member churches. Most recently, he managed a large national financial advisors' insurance program.
Geoff also works with franchisors in the delivery of franchise insurance programs.
Earlier in his career, Geoff specialized for several years in aviation insurance.
Geoff currently specializes in Cyber insurance, as well as in a number of other areas of expertise.
Geoff believes his role is to act as his client's advocate in the assessment of risk exposures, reducing the pain of placing of insurance, helping with the fair settlement of claims, and providing quick response time.
He has a natural curiosity and enthusiasm for learning and for building skill sets, and has welcomed changes in market segment focus over the course of his career.
Geoff holds Canadian Risk Management (CRM) accreditation and a Canadian Certified Insurance Broker (CCIB) designation.