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Introducing SOCKSURANCE: Insurance for missing socks

Apr 1, 2016 1 minute read

Sorry laundry doers, but you’ve been had! SOCKSURANCE, the world’s first insurance coverage for missing socks, was an April Fool’s Day prank from BrokerLink. We hope you had a good chuckle.

Happy April Fool’s Day from BrokerLink!

Remember, at BrokerLink, you can get the insurance coverage you need, even on April Fool’s Day. Talk to one of our insurance experts today.


At BrokerLink, we understand that your socks are an important part of your life. Due to the high frequency of sock loss, BrokerLink is stepping up to help find coverage for disappearing socks and protect feet everywhere.

With SOCKSURANCE*, you can now have peace of mind. You will never look ridiculous wearing mismatched socks with your sandals again.

Check out the video here.

Talk to your BrokerLink broker today to get you paired-up with SOCKSURANCE.

SOCKSURANCE. We’ve got your feet covered.

*Please note, missing socks caused by household pets (dogs, cats, hamsters, rabbits, etc) are specifically excluded from coverage.